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Purpose

These guidelines ensure consistent, accurate, and professional representation of the Skelex brand. Compliance is mandatory for all authorized Skelex dealers, distributors, and partners.

 

1. Logos & Visual Identity

• Only Skelex-approved logos and brand assets may be used.

• Logos may not be altered, redrawn, recolored, stretched, animated..

• Creating new logo variations or sub-brands is prohibited without written approval.

• Logos must not be used in misleading, inappropriate, or unauthorized contexts.
   

2. Product Names & Claims

• Dealers must use official Skelex product names exactly as provided.

• Product names may not be renamed, shortened, translated, or rebranded without approval.

• Dealers may not make exaggerated, unverified, or misleading claims regarding product performance, certifications, or regulatory status.
   

3. Documentation & Content

• Skelex documents may not be edited, reformatted, annotated, or manually altered without prior written approval.

• This includes manuals, datasheets, presentations, brochures, and training materials.

• Translations require advance approval and final review by Skelex.

• Only the latest approved versions of Skelex materials may be distributed.

 

4. Marketing & Digital Use

• All Skelex-branded marketing (print, digital, video, website, social media) must use approved assets and messaging.

• Custom dealer-created materials referencing Skelex require prior approval before publication.

• Dealers may not create Skelex-branded social media accounts or use Skelex logos as profile images without authorization.
   

5. Dealer Representation

• Dealers must not represent themselves as Skelex employees, the manufacturer, or an exclusive/global representative unless explicitly authorized.

• Approved language such as “Authorized Skelex Dealer” may be used where applicable.

• The dealer’s brand must remain clearly distinct from the Skelex brand.

 

6. Approval & Compliance

• Any deviation from these guidelines requires prior written approval from Skelex.

• Skelex reserves the right to request immediate correction or removal of non-compliant materials.

• Violations may result in suspension or termination of dealer authorization.
   

7. Contact

For approvals, assets, or clarification, dealers must contact Skelex through official channels. Primarily contact Skelex MD Bart Bakkum under info@skelex.com.